NIKE 29.02.12 - An extra day to #makeitcount

Hundreds of athletes hit London's Southbank on 29.02 to celebrate the extra day to #makeitcount. They took over the EDF Energy London Eye with NTC Live classes, saw 300 runners hit the streets making their way down from NikeTown and 1948 and hosted a 3-on-3 basketball tournament at County Hall.


Booking.com - Haunted Hotels for Halloween

Halloween is always a good time for frightfully dark ad campaigns. Booking.com delivers with a series of movie-style posters that dare you to stay at seven of the most haunted hotels in America.


Coca-Cola: Sing For Me Vending Machine

Somewhere in Sweden: The Coca-Cola Sing For Me Machine. You sing a swedish Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time.


ASICS - ING New York City Marathon 'Support Your Marathoner'

In 2010 Asics and agency Vitro took a page from the digital/real-life playbook with a program for the New York City Marathon. The running shoe brand's "Support Your Marathoner" campaign collected cheers from friends and loved ones in the form of text, photos and video. It then set up three large screens around the course to project the messages to runners as they passed—their whereabouts tracked by the chip that all runners wear on their shoes to record their time and place.

About 5,000 messages, including 2,500 video clips, were projected, no doubt to the delight of exhausted runners.



Mini - Ahhhhh

There's no better place to escape danger than inside a 2013 IIHS Top Safety Pick MINI Countryman.


Elin Kling.