One’s destination is never a place, but a new way of seeing things.

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Monday morning: grab a coffee?

Why haven’t we seen more marketing like this before?

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Sol - A free beer for free spirits.

Sol gave suited and booted city workers a chance to prove they're still free spirits at heart by binning their ties and gaining a free beer in the process. Love this idea, even though I think it's a shame that so many ties get destroyed.



Advertising placement fails.

An important rule of advertising: where an ad appears is just as important as what it says.

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No more excuses, just do it.

It's time to change and make my workout a habit (again).

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