Cancer Society of Finland - #BabyLove

In a new PSA from the Cancer Society of Finland, a mother-to-be prepares all sorts of extremely cringe-inducing ways for her baby to kill itself (or at least be grievously wounded).
The message is that smoking during pregnancy can turn a mother into "her baby's worst enemy." But can a spot like this really win hearts and minds while showing such over-the-top images? It can be difficult to absorb a moral lesson when you're too busy wondering, "What kind of sick bastard even thinks up this stuff?"

The spot is from Havas Worldwide Helsinki, the same people who brought us this horrifying perspective on drunken parenting. Check it out here.


No comments: