Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if you're cheating.
The health-conscious stunt was created to promote the 2014 Winter Olympics in Sochi. The vending machine piece is just one element of a larger campaign to get Russians more involved in the sporting lifestyle. Moscow officials and the Russian Olympic Committee have installed a bunch of exercise-related, reward-based activities around the city.
Olympics or not, we could all use a couple more squats in our daily commute.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment